How to Come Up With an Online Business Idea

As a Business Strategist and Success Coach, I meet people all the time who want to start a business but don’t know how. For many of them, they fall into one of two categories:

Category 1: They know they want to start a business, but don’t know what kind to start.

Category 2: They are good at doing a number of ideas, and don’t know how to narrow it down to one idea.

If you fall into either category, being asked what you are passionate about can be frustrating. If you are in the 1st category, there is a good chance you don’t know what you are passionate about. If you fall into the 2nd category, you are passionate about quite a few things, and really struggle with choosing one of those ideas to start with. When you finally come up with an idea and start out, your SEO needs to be built upon to get you noticed and start-up bringing in customers, you can have a seo audit done to your website to analyses what you could do, and what you could build upon to help yourself.

One thing to go back and mention is that solely relying on what you are passionate about, can lead to you having a very expensive habit instead of a business if your passion does not generate revenue. You can find out more about business ideas by checking out something like as you can find some invaluable tips on how to get your business off the ground.

Instead, we are going to look at things a little differently today.

Finding Your Online Business Idea

The graphic below is designed to have you do a little homework. What you are going to do, is brainstorm a list of ideas for each of the following categories:

Category 1: Things you love to do (your natural gifts and talents)

Category 2: Things someone will pay you to do (your experience and expertise)

Category 3: Things you are good at (your knowledge and skills)


Now what you want to do, is circle those things that fall into all 3 categories. For instance, if you love to take pictures, are good at doing it, and someone would pay you to do it, then that might be a great business for you – although you may still find the many business articles over on blogs like Ronen Simantov to be useful if you don’t quite know how to put that idea into motion. However, if you love to sing (especially in shower J), but you are not good at it, then that may not be the business idea for you.

For those things that fall into all 3 categories, highlight the ones that you think will bring you in the most money the fastest. It’s perfectly okay if you end up with a few ideas or only one. In my next article, we are going to talk about how to validate your idea to ensure it will be profitable.

If you have an idea, but don’t really know where to start in terms of opening a business, you could look at opening a franchise so that you have some guidance from another company. For example, if you are passionate about weddings and wedding dresses then you could open up a store with the help of Winnie Couture by becoming a franchisee of their company.

FYI: Please do not think that just because an idea worked for someone else, that it will also work for you.

For many of you, going through this exercise will help you come up with a business idea or two. However, if you went through this exercise and you were still unable to come up with an idea or two, please reach out to me via social media. I am more than happy to help you brainstorm some ideas.

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